Thursday, June 28, 2012


on the way over from Canal

!!! [ I made an audible gasp when I saw this & thought of the logo version from Resort 2013]

I finally made time to go check out the new location of Acne in SoHo. They moved their store to a larger location about half a block from the old one and here is what I have to say...

First off, before working in fashion as a 'real' career in styling, visuals and merchandising, I studied Art History (yeah, I know: wth do you do with that?!). It actually comes in handy and makes fashion even more thought provoking and challenging when you mix the two worlds - well, for me it does. Immediately when I walked in, I thought about ancient Roman villas and how the owner of these large villas would build and structure their homes in order to navigate the visitor and reaffirm their ownership and title of their home. The client, customer, consumer (whoever) is forced to walk the path that Acne paves when you walk in because you are literally greeted with a wall that splits into a fork - much like said villas and the purpose of an atrium & impluvium. I thought it was a different approach as many places have a more open floor plan rather than a labyrinth of walls. I know I'm getting all deep with this whole merchandising and layout plan of stores, but I lived and breathed this stuff almost 24/7 once in my life and take it seriously. So much that I spend more time studying layouts and placements of product more than trying on and buying products to this day. WEIRD, and NERD together... I know.

You'd be surprised at how much time and MONEY goes into these details, and most likely the client would never know they were walking across a vintage $20,000 rug when they go and buy a t-shirt. 

On another note, the staff had great service and they were very sweet and smiley. Definite +

jacket & shoes: as stupidly dramatic as it sounds, I nearly died trying to leave the store

all photos taken by Jules (please credit responsibly)

my date with isabel

I stood & touched this number annoyingly long

the wooden beams & planks are an installation throughout the store and you can go inside of the pod

it's heavy and very very cool in real life

the watch & the clutch!!! [also, they add -ghost legs- athletic socks in their sandals]

leather sports shorts [!] - they come in red too

boots... shoes... boots

store windows with spinning mobiles & windmills

Another small tour of the Isabel Marant store down in SoHo. 
Although fashion is in its' transition phase where we're full on in summer and the spring collection is getting a bit redundant and we're on our toes for the fall goodies, I thought you'd appreciate seeing the Manhattan location of this beautiful designer.
The store is located on the corner of Greene & Broome, and it's on the smaller side in square footage but the ceilings are lofty and the place is airy. I loved the wooden installations and mobiles incorporated in the space (especially the pod in the center that houses all the accessories and jewelry), and I snapped a few of my favorite pieces that were left.

Definitely a great place to stop by!

& we wait (pre-order) for theses babies to hit stores & be worn to death in the bloggospehere...

all photos taken by Jules (please credit responsibly) - except the last one (

Tuesday, June 26, 2012

outfit no. 10 [ jules ]


I was at an artist & craftsmen fair at Lincoln Center a couple weekends back when these photos were taken. It was a lovely walk while listening to a violinist play and seeing all the wonderful works these men and women display. 
I'm not much of a normal blazer and collared shirt wearer. If it's a blazer, I wear it with a tee (the fanciest I'll go is an old band tee or something that resembles lingerie). And if it's a collared shirt it's either worn by itself in numerous ways or around my waist. I, on the other hand, enjoy play real-life dress up so I thought why not just wear something "not me." 

Plus, I love patches! If you can't tell by my previous post and my elbows and shorts... and every single button is mismatched.
I absolutely LOOOVE the little stitched fabric detail underneath the collar of little scotties in red and white, and they echo it in the lining! - swoon -

Sunday, June 24, 2012





 Waste not, want not
 Never discard even a swatch of fabric if you can. There's always a way to use it!

images via: we heart it, they all hate us, a pair and a spare